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The champions - those who have the most - are the babies!
✔️ Throughout history, the hyaluronic acid contained in cosmetics came from several sources including the crests of Cocorico but never from Novexpert, we promise, we remain 100 % vegan!
✔️ The hyaluronic acid in Novexpert products comes from a natural and “clean” process, via biotechnology and the help of good bacteria .
Infants have a large amount of an active ingredient that we all seek...
Why do babies have such plump skin? What is the secret to “that baby skin” soft and velvety? I don’t think I’m far from the truth when I say that each of us has asked ourselves this question at least once. So today I'm going to tell you part of the secret.
The first thing to know is that the body of infants is made up of approximately 80% water (while we adults oscillate between 55% and 60% (1) ) but, above all, the second essential element is... hyaluronic acid! Yes, you read correctly, babies' skin contains a very large quantity of hyaluronic acid.
But then how does it give infants this chubby appearance? By retaining water to form a gel. It works like a small dehydrated sponge which, on contact with water, retains the liquid and swells until it doubles or even triples in volume. Hyaluronic acid works in the same way and it can hold up to 1000 times its weight in water (2)!
A molecule present long before humans!
Hyaluronic acid belongs to the family of polysaccharides, that is to say complex sugars. Researchers believe it was born with the first bacteria 2 billion years ago. However, it was only identified in 1934, in animals, in a part of the eye: the vitreous humor (3). For the anecdote: it is from this discovery that it gets its name because vitreous in Greek is “hyalos”.
As I have just explained to you, hyaluronic acid is a natural molecule present in the body of babies but also of all humans and animals. It does not disappear as it grows, phew, although with aging its quantity and quality decrease, but I will tell you about that later.
Our body therefore produces hyaluronic acid which is found everywhere: in the brain, the eyes, the umbilical cord but also within the skin. It is also the organ which contains the most hyaluronic acid: half of it (i.e. approximately 7 to 8g (4.5)) is found in the epidermis and dermis.
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When I start these explanations, I am asked “but then hyaluronic acid in cosmetics where does it come from ? We can't extract it from Men? » Of course not, rest assured. To understand everything, let's go back a few years, or even decades: previously, the hyaluronic acid used in cosmetics came from... cockscomb! For many years, it was the preferred source for cosmetics. But I assure you, not at Novexpert! We have always been Vegan, in fact long before the term existed. We therefore naturally ban any ingredient of animal origin in our formulas. |
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To obtain a biodegradable hyaluronic acid similar to that found in our skin, at Novexpert we use biotechnologies. Let me explain more precisely: good bacteria from milk are brought into contact with wheat in a stressful environment, for example, at very high temperature or high pressure. To protect themselves, bacteria will create, thanks to wheat sugars, a shield, a protective envelope composed of 100% pure hyaluronic acid.
It is this hyaluronic acid that we will include in the formulas of our range. Its composition will be similar to that made by our body, which will therefore be fully capable of using and degrading it. This process is natural but also clean, that is to say non-polluting. So many advantages!
Attention, I am talking to you here about Novexpert's choices for having natural hyaluronic acid. Some companies sometimes decide to modify it after its creation in order to make it more resistant to oxidation, for example, or so that it stays longer in the body. This then becomes a synthetic hyaluronic acid. So if you don't want to make a mistake, choose 100% natural with Novexpert!
After reading this article, promise me not to be jealous of babies!
More seriously, from:
📑 REFERENCES
Beautiful skin is, above all,
healthy skin.
Creating another way of achieving beauty is a necessity. For 15 years, Novexpert has been committed to demanding cosmetics based on science and facts. They are researchers fascinated by science, passionate about skin and health.
And here is what we do.
Explain, transmit and learn: how the body works, how the skin works.
Formulate, without compromising: 100% healthy products, because they are 100% of natural origin, highly concentrated active ingredients.
Test, study, adjust, for treatments with clinically proven effectiveness.
Support, provide what is missing in a serum, a food supplement or a treatment: nutrition, sleep, daily advice and recommendations.
Create a new type of treatment to take care of your skin.
