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There are moments in life when knowledge becomes crucial. When what we know and what we learn transforms our existence and drives us to take action.
Today, we know it.
Conventional cosmetics that promise beauty, plumped skin, and longevity sometimes pollute our bodies.
Today, we know it.
The beauty of the skin depends first and foremost on its health.
Today, we know it.
To have healthy and beautiful skin, you need to go beyond a serum, a cream, or a treatment.
Today, we know it.
Creating a new way of doing beauty is a necessity.
Here is what we do.
Explain, share, and teach: how the body works, how the skin works. Formulate, without compromise: products 100% natural origin and highly concentrated active ingredients.
Test, study, adjust, for treatments with clinically proven effectiveness. Support a serum, a dietary supplement, or a treatment with daily advice and recommendations: nutrition, sleep, lifestyle, sports… Create treatments of a new kind to take care of you, of your skin.
Novexpert is a brand that does things differently. Not out of opportunism, but out of necessity.
Novexpert is a brand born from research and created to face a scientific reality: yes, cosmetic products penetrate our body and many of these products, containing certain synthetic substances, deeply pollute it.
What to do when you know? When we know, acting becomes an imperative guided by reality, by supported, proven, demonstrated facts. When you know, acting becomes a necessity.
Acting, for Novexpert, means first of all making people know: transmitting knowledge and information. Give the reading keys to enlighten. And acting, for Novexpert, means doing things differently: creating an alternative to traditional cosmetics, offering another model of beauty, creating different treatments that combine health, naturalness and effectiveness.
Beautiful skin is above all healthy skin.
This principle of reality has guided Novexpert for years. As a dermo-cosmetic brand, Novexpert acts first for the health of the skin, and then for its beauty. Every formula, every product, every piece of advice aims to care: precisely target the problem, fight the causes, activate the right enzymes, restore balance to combat acne, hydrate and firm, reduce signs of aging…
Novexpert products are products that care for the skin before making it beautiful. Radically effective, formulated by scientists and researchers who are radically committed to first taking care of your skin, for whom beauty is just the icing on the cake.
Novexpert is a brand that primarily offers products made from 100% natural origin ingredients. Why this requirement?
Because science is clear: the body deeply absorbs certain substances found in the cosmetics we use. Because research is unanimous. The vast majority of these ingredients that accumulate in our bodies are synthetic. Because scientists do not yet have all the answers. How long do these ingredients remain? What are the long-term consequences of this bioaccumulation? The answers remain uncertain today.
It is to face this reality, not to follow a fashion or trend, that Novexpert was created in 2008. It is to address this that we have chosen strictness. A radical precautionary principle: to work only with the most easily degradable substances, natural substances.
Yes, this requires increased rigor, uncompromising commitment, different formulation, lower margins, longer research times... But it also results in products that are more respectful of the skin.
Yes, there is often a correlation between concentration of active ingredients and product effectiveness. In general, the more concentrated an active ingredient is, the more effective the formula.
This reality is what has guided the formulation of products at Novexpert for years: aiming for high concentrations, using active ingredients that are sometimes expensive and/or complex, sometimes unstable by nature, even if it means increasing our research times. But it is also: having the freedom to follow our convictions, not the trend, to respond to a necessity, that of guaranteeing you very high efficiency.
And this efficiency, at Novexpert, is not just a promise or a resolution never kept. It is clinically proven. Each cream, each serum is tested. Dozens of times, hundreds, sometimes. Internally and by independent organizations. Until you find the right balance. Until you are certain that the formula offers the skin a concrete, visible, lasting benefit.
At Novexpert, we are fully aware of the power of our products, their effectiveness, and the need to support their use as well. We know that the beauty of the skin does not only depend on the quality of the products we apply to it. We know it, we explain it bluntly, and to remedy it, we take action. This is why Novexpert does not just formulate treatments with proven effectiveness. We support you all, customers or not, in the quest for healthier and more beautiful skin. For this, all the lessons from our research center are made available to you, it is a concentrate of the expertise of Novexpert scientists, skin specialists, that we put in your hands. Advice on diet, micro-nutrition, sleep, stress, mental health or pace of life... Our knowledge is at the service of consumers, so that everyone becomes master of their health. Because we know, for healthy and beautiful skin, a cream, a serum, a food supplement alone is not enough.
Novexpert is a brand that doesn't say or do anything like everyone else. A brand that says and shows everything, a brand that hides nothing. Neither in its products, nor in its methods.
A brand that doesn't bother with marketing embellishments. Of the wrapping of words. A brutally honest brand that doesn't always tell us what we want to hear, but constantly tells us what's good for our skin. Because Novexpert is a brand made up of stubborn, narrow-minded and stubborn women and men. A collective of pioneering minds and scientists united around a single idea: take care, really take care of your skin like never before, and do it really well.
And yes, taking care, really caring, involves doing things differently. The product before the muse, the human before the profits.
"I ran a research laboratory for 10 years with my sister Clarisse Cazali and my father Michel Telinge (co-creator of the Cyrillus clothing brand with his wife) before creating the Novexpert brand with my doctor friends in 2008. Inspired by the profound changes in molecular biology and in particular epigenetics, I campaign for a new vision of cosmetics. A symbiosis between very high technology and “ultra clean” formulas. A plea for a science protected from frantic pace of ephemeral fashions and entirely dedicated to “real” research: free, independent, demanding and responsible.
Novexpert is a breath of freedom and scientific standards. It's the least we owe you. Through your loyalty, you offer us this ultimate luxury, that of bringing this utopia to life, modest but brilliant, and I thank you for it!”
Come into our laboratory and find out who is behind our products
Diagnostics
Novexpert doctors decipher your problems and support you to find solutions together. In addition to understanding the routine your skin needs, you will receive a complete and personalized guide with 360° advice (nutrition, sleep, etc. And yes, our advice is not just in tubes!)
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