Reading time: 3 minutes

You hold the key to slowing down skin aging.

Découvrez le peuple qui a naturellement trouvé une des clés de la jeunesse.

If you knew it was possible to slow down skin aging, would you do it? A rhetorical question, we would all do it. So you'll be interested in what follows. The Novexpert Doctors have discovered one of the keys to longevity thanks to an astonishing people, living far from our European habits. Far from keeping this secret to themselves, they used their knowledge to benefit your skin. We explain how.


La longévité tient en 3 lettres : E-P-I. L’EPIgénétique.

Imagine a people who live in good health for over 100 years, where elderly people live at home, without retirement homes, and enjoy the outdoors every day. A people where skin aging seems slowed down despite the sun, wind, or sea spray. This people exists. It is found on a Japanese island, named Okinawa. This island concentrates three times more centenarians than European countries. How is this possible and how can you do the same? The Novexpert Doctors discovered it over 15 years ago and share it with you today. Hint: it's not a question of genetics, but almost.

L’info que nous attendons tous : comment activer le gène de la jeunesse ?

The story of Okinawa and Novexpert is so unexpected that it could begin with "Once upon a time." Cyrille, founder of the Novexpert Laboratories, discovered Okinawa by chance. A chance due to his passion for surfing. With his team of Doctors, they then sought the secret of these active centenarians. Was the key in a new gene allowing to create "super grannies"? Not really. But DNA was still involved. The people of Okinawa have succeeded in activating a gene, the SIRT-1 gene, nicknamed the "youth gene" by scientists. Once "switched on," this gene produces proteins, sirtuins, which protect and repair cells so that they are healthy for longer.

We all have this youth gene, but for most of us, it is turned off. To succeed in activating a gene (or deactivating it) without modifying DNA, that's epigenetics.

Epigenetics: in a few years your doctor will talk only about this

Genes can be imagined as light bulbs, they can be turned on (active) or off (inactive). And who controls the light bulbs? The switch. At the biological level, this switch can be our lifestyle: diet, stress, physical activity... or the environment in which we live. What must be understood is that genes are not modified but only expressed or not.

La Novaxyline : ralentir le vieillissement de la peau sans effort.

Eating less to live longer, that's a phrase that could summarize Okinawa's philosophy. They practice "Hara hichi Bun me." Translation: eating up to 80% of satiety, or practicing a small daily caloric restriction. This practice, accompanied by a low-calorie diet (vegetables, fish, fruits), represents their secret to activate the youth gene. Researchers have replicated this caloric restriction in animals and the results are more than compelling: lifespan multiplied by 2, or even 3.

You can imagine, the Novexpert Doctors have therefore created a product to limit hunger... Not really. Let's continue.


La Novaxyline, mécanicienne et garde du corps des cellules cutanées.

Inspired by these promises of longevity, the Novexpert team has developed an innovative, unique, and patented active ingredient capable of activating the youth gene within skin cells. Offering the possibility to slow down skin aging without giving up dessert. The Doctors have named this biological switch "Novaxyline," which increases the production of sirtuins by over 20%. This active ingredient, which you will only find in Novexpert products, is the result of the association of a specific seaweed and a prebiotic. Novaxyline has made the Novexpert Laboratories pioneers in epigenetics in cosmetics.

Place à la pratique pour que votre peau rajeunisse de quelques années.

How does Novaxyline work to slow down skin aging?

It's a mechanic, or rather it stimulates the mechanics that repair our cells in case of error. They are called the actors of autophagy, they repair or eliminate damaged elements from cells, thus protecting the skin from accelerated aging. In the presence of sirtuins, the actors of autophagy increase by 40%, thus taking care of cellular quality. This is not negligible when we know that, with age, these mechanics are less efficient.

And that's not all, Novaxyline is a bodyguard of stem cells. These cells are privileged because they are almost "immortal" and can create other cells indefinitely. Everything seems perfect, but not really... Over time, they become less responsive to signals, leading to a slowdown in cell renewal. Thanks to Novaxyline, they remain active longer and ensure, this time, the proper quantity of cells.


Now that you know how to slow down skin aging, here's what you can do today to stimulate the production of sirtuins.

Our discoveries translate into the creation of healthy, safe, and proven-effective products containing this famous Novaxyline. The Pro-Collagen range contains the most of it. At Novexpert, slowing down skin aging is not only observed in the lab, it shows on the skin: -38% wrinkles in 28 days thanks to the Pro-Collagen Booster Serum, for example.

In terms of nutraceuticals, several active ingredients such as resveratrol, quercetin, and vitamin B3 can help in sirtuin synthesis. This surprising trio is found in the Plumped Skin dietary supplement.

Finally, on a daily basis, a diet rich in Omega-3s (camelina oil, rapeseed oil, sardines, etc.) or in Vitamin B12 (royal jelly, oysters, etc.), as well as practicing yoga and meditation, would also increase sirtuin levels.


Étape 1
Étape 2

Today we know it.

Beautiful skin is, above all,
healthy skin.

Creating another way of achieving beauty is a necessity. For 15 years, Novexpert has been committed to demanding cosmetics based on science and facts. They are researchers fascinated by science, passionate about skin and health.

And here is what we do.
Explain, transmit and learn: how the body works, how the skin works.
Formulate, without compromising: 100% healthy products, because they are 100% of natural origin, highly concentrated active ingredients.
Test, study, adjust, for treatments with clinically proven effectiveness.
Support, provide what is missing in a serum, a food supplement or a treatment: nutrition, sleep, daily advice and recommendations.
Create a new type of treatment to take care of your skin.

Novexpert, Knowledge engages us.

Articles and Research


You hold the key to slowing down skin aging.

Double cleansing, good for my skin or not?

A probiotic cream is good for the skin microbiota, right?

Cosmetic active ingredients and the sun: FRIENDS or ENEMIES?

Why is Peeling now?

Collagen 17: the secret to your skin's youthfulness finally revealed.

A 100% natural or 95% natural face cream is the same, right?

In France, do we still test on animals?