EVERYONE HAS AN OPINION BUT NO ONE GIVES THE REAL ANSWER…
When we speak at presentations or training sessions, we often ask the following question: "What justifies the enthusiasm for natural products? In other words, what is the real, rational benefit for your skin?" Here is the kind of response I get:
The instinctive (or dogmatic) dismiss the relevance of my question: "What is natural is good, period." A bit short…
The skeptics are less dogmatic but more sarcastic: "Sir, let’s not give in to the current demagogy, natural is just a boon for marketing departments lacking inspiration." Equally short…
I’ll let you in on a secret, but this stays between us: even most start-ups that "bet on natural" in cosmetics don’t really know why natural would be "better"! So I think it’s time to truly explain the how and why, but are you ready to hear everything?
SENSITIVE SOULS SHOLD BACK...
Intrigued by the journey of our dear little cosmetic molecules inside our bodies, we conducted a major investigation over 20 years ago with toxicologists, endocrinologists, immunologists, biologists, dermatologists… and after reviewing 2,700 publications, we present here our updated conclusions, summarized in 4 findings. Sensitive souls, hold back…
FINDING #1: MASSIVE EXPOSURE, 300kg IS THAT REALLY REASONABLE?
A large study conducted in 2017 revealed that French women use 16 beauty products per day! Over nearly 50 years of life, this could amount to 300 kg of products absorbed through the skin.
FINDING #2: DEEP PENETRATION. YOUARE NOT IMPERMEABLE!
Science is clear. Cosmetics, yes, but not where you imagine… cosmetic ingredients are found in your dermis, hypodermis, your blood, your urine, and even your breast milk!
FINDING #3: LONG-LASTING BIOACCUMULATION. ONE DAY, ONE MONTH, ONE YEAR?
How long do you keep cosmetic molecules in your body? No one knows, but studies agree: we are all polluted by synthetic molecules.
The uncomfortable question…
But what is the effect of "living with" these cosmetic or "xenobiotic" molecules, as toxicologists call them? Very few epidemiological studies have examined the potential effects of such bioaccumulation from cosmetics, but the few publications already raise alarms. For example, a recent 2020 study clearly demonstrated the association between an increased risk of endometriosis in women and the levels of certain synthetic preservatives and sunscreen filters in their urine!
FINDING #4: PRECAUTIONARY PRINCIPLE. CHRONICLE OF AN "UPCOMING BAD BUZZ"...
Thanks to the independent and courageous mobilization of some universities and hospitals, other epidemiological studies have revealed the transgenerational effects of this chemical pollution.
Take for example the University of Berkeley study conducted on 339 pregnant women, which confirms a link between these women’s exposure to cosmetic molecules and early puberty in their children! Another scientific publication in 2020 proved that high exposure to certain preservatives used in cosmetics by mothers leads to a higher risk of obesity in children.
NOW YOU KNOW... AND YOU, WHATWOULD YOU HAVE DONE?
Probably like us… Absolute priority to biodegradable ingredients, meaning those your body can break down after benefiting from them. And obviously those of natural origin that have this ability to biodegrade… naturally. 100% natural and certified by independent organizations. An uncompromising commitment. You understand, natural at Novexpert is neither a marketing opportunity nor an end in itself but a means: to prevent lasting pollution whose health risks remain unknown to this day.
IS THATALL?
No. Because even a natural ingredient is not beyond suspicion, obviously.
And this is where our second uniqueness on the precautionary principle comes in: thanks to the various laboratories we own (microbiology lab, molecular analysis center, research labs…), all ingredients are literally stripped bare through more than 50 control points before being selected. Three scientific departments have developed this ruthless vetting process, perfectly illustrating Novexpert’s radical stance on active ingredient choices. It even goes as far as analyzing the "molecular vibration" of 100% of ingredients at each delivery to ensure exceptional quality monitoring. Excellence principle demands it… This daily rigor allows us to offer you products not only 100% natural but also suitable for everyone, especially sensitive skin, and certified safe for pregnant and breastfeeding women.
Rest assured, a bit of makeup (often containing silicones) to enjoy summer evenings with friends won’t put you in danger, but daily, think critically when choosing cosmetics that won’t cause lasting pollution in your body. And if you don’t know where to look, I can only recommend you visit our website!
The Essentials
300kg of molecules enter our bodies over about 50 years! And unfortunately, sometimes they don’t just pass through but settle permanently and can even affect our children’s health.
Data on health consequences are increasing; one study notably demonstrated the correlation between endometriosis and the use of preservatives and sunscreen filters. Worrying… and this is just the beginning.
This kind of disguised marketing exists, and it is precisely to avoid it that we offer you products and treatments where every ingredient, not just the main active, is rigorously chosen according to the same standards for all.
1. University of Western Brittany. World’s first study on cosmetic exposure. 2018. Available at: https://actualite-recherche.univ-brest.fr/2018/01/que-met-on-sur-notre-peau/
2. Molins Delgado, Daniel & Olmo-Campos, María & Valeta-Juan, et al. (2017). Determination of UV filters in human breast milk using turbulent flow chromatography and babies' daily intake estimation. Environmental research.
3. Harley KG, Kogut K, Madrigal DS, et al. 2016. Reducing phthalate, paraben, and phenol exposure from personal care products in adolescent girls: findings from the HERMOSA Intervention Study. Environ Health Perspect 124:1600–1607
4. Fm, P., Ocón-Hernández, O., Iribarne-Durán, L.M., et al. (2020). Cosmetic and personal care product use, urinary levels of parabens and benzophenones, and risk of endometriosis: results from the EndEA study. Environmental research.
5. Harley KG, Berger KP, Kogut K, et al. Association of phthalates, parabens and phenols found in personal care products with pubertal timing in girls and boys. Hum Reprod. 2019 Jan 1;34(1):109-117.
6. Leppert B, Strunz S, Seiwert B et al. Maternal paraben exposure triggers childhood overweight development. Nat Commun. 2020 Feb 11;11(1):561.
The 100% reliable recipe to avoid any inconvenience? Choose biodegradable products, 100% natural origin, and certified by independent organizations.
