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Natural, a godsend...marketing?

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300kg of molecules penetrate our body over approximately 50 years! And unfortunately sometimes they do not just pass, but become lasting and can even influence the health of our children.

Data concerning the consequences on health are increasingly numerous; a study has notably demonstrated the correlation between endometriosis and the use of preservatives and sun filters. Worrying…and this is only the beginning.

The 100% reliable recipe to avoid any inconvenience? Choose biodegradable products, 100% of natural origin and certified by independent organizations.

EVERYONE HAS AN OPINION BUT NO ONE GIVES THE REAL ANSWER...

When we intervene in presentations or training sessions, we often ask the following question: "What justifies the enthusiasm for natural products? In other words, what is the benefit for your skin, really, rationally?" Here's what I get as a response:

  • The instinctive (or dogmatic) dismiss the relevance of my question: "What is natural is good, end of story." A bit simplistic...
  • The skeptics are less categorical but more mocking: "Sir, let's not succumb to the prevailing demagogy, natural is just a boon for the marketing department lacking inspiration." Equally brief...

I'll let you in on a secret, but keep it between us: even most startups that "focus on natural" in cosmetics don't know why natural would be "better"! So I think it's time to really explain to you how and why, but are you ready to hear everything?


SENSITIVE SOULS, REFRAIN...

Intrigued by the journey of our dear little cosmetic molecules in our bodies, we conducted a large investigation over 20 years ago, involving toxicologists, endocrinologists, immunologists, biologists, dermatologists... and after consulting 2,700 publications, we present here our updated conclusions, which boil down to 4 observations. Sensitive souls, refrain...

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OBSERVATION NO.1: MASSIVE EXPOSURE, IS 300KG REALLY REASONABLE?

A comprehensive study conducted in 2017 revealed that French women use 16 beauty products per day! Over nearly 50 years of life, this could amount to 300 kg of products absorbed by the skin.

OBSERVATION NO.2: DEEP PENETRATION. YOU ARE NOT WATERPROOF!

Science is clear. Yes, cosmetics, but not where you imagine... cosmetic ingredients end up in your dermis, hypodermis, your blood, urine, and even breast milk!

OBSERVATION NO.3: SUSTAINED BIOACCUMULATION. ONE DAY, ONE MONTH, ONE YEAR?

How long do you retain molecules from cosmetics in your body? No one knows, but studies are unanimous: we are all polluted by synthetic molecules.

The thorny question...

But what is the effect of being "roommates" with these cosmetic molecules or "xenobiotics," as toxicologists say? Very few epidemiological studies have looked into the potential effects of such bioaccumulation from cosmetics, but the few publications already sound the alarm. Let's cite a recent study in 2020 that clearly demonstrated the association between increased risk of endometriosis in women and the levels of certain preservatives and synthetic sunscreens in their urine!

OBSERVATION NO.4: PRECAUTIONARY PRINCIPLE. CHRONICLE OF A FUTURE "BAD BUZZ"...

Thanks to independent and courageous mobilization of certain universities and hospitals, other epidemiological studies have revealed the transgenerational effect of this chemical pollution.

Take for example the study from the University of Berkeley conducted on 339 pregnant women which confirms a link between these women's exposure to cosmetic molecules and early puberty in their children! Another scientific publication in 2020 proved that high exposure to certain preservatives used in cosmetics by mothers leads to a higher risk of obesity in children.

NOW YOU KNOW... AND YOU, WHAT WOULD YOU HAVE DONE?

Probably like us... Absolute priority to biodegradable ingredients, i.e., those that your body can break down after deriving all the benefits... And therefore obviously those of natural origin which possess this ability to biodegrade... naturally. 100% natural and certified by independent organizations. An uncompromising commitment. You've understood, at Novexpert, natural is neither a marketing opportunity nor even a goal but a means: to prevent lasting pollution whose health risks are still unknown.

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AND THAT'S IT?

No. Because even a natural ingredient is not beyond suspicion, obviously.

And this is where our second uniqueness comes into play on the precautionary principle: thanks to the various laboratories we have in-house (microbiology laboratory, molecular analysis center, research laboratories...), all ingredients are literally scrutinized on more than 50 control points before being selected. Three scientific departments have developed this ruthless path and it perfectly illustrates Novexpert's radical stance on the choice of active ingredients. This even goes as far as analyzing the "molecular vibration" of 100% of the ingredients upon each delivery to ensure an extraordinary quality control. Excellence principle obliges... This daily requirement allows us to offer you products that are not only 100% of natural origin but also usable by everyone, especially sensitive skin types, and certified compatible for pregnant and breastfeeding women.

Rest assured, a bit of makeup (often containing silicones) for enjoying summer evenings with friends won't put you in danger, but in daily life, remember to use your critical thinking to choose cosmetics that won't pollute your body in the long run. And if you don't know where to look, I can only recommend browsing our website!

References

1. Université de Bretagne Occidentale. 1ère mondiale sur l’exposition aux cosmétiques. 2018. Disponible sur : https://actualite-recherche.univ-brest.fr/2018/01/que-met-on-sur-notre-peau/
2. Molins Delgado, Daniel & Olmo-Campos, María & Valeta-Juan, et al. (2017). Determination of UV filters in human breast milk using turbulent flow chromatography and babies' daily intake estimation. Environmental research.
3. Harley KG, Kogut K, Madrigal DS, et al. 2016. Reducing phthalate, paraben, and phenol exposure from personal care products in adolescent girls: findings from the HERMOSA Intervention Study. Environ Health Perspect 124:1600–1607
4. Fm, P., Ocón-Hernández, O., Iribarne-Durán, L.M., et al. (2020). Cosmetic and personal care product use, urinary levels of parabens and benzophenones, and risk of endometriosis: results from the EndEA study. Environmental research.
5. Harley KG, Berger KP, Kogut K, et al. Association of phthalates, parabens and phenols found in personal care products with pubertal timing in girls and boys. Hum Reprod. 2019 Jan 1;34(1):109-117.
6. Leppert B, Strunz S, Seiwert B et al. Maternal paraben exposure triggers childhood overweight development. Nat Commun. 2020 Feb 11;11(1):561.


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Beautiful skin is, above all,
healthy skin.

Creating another way of achieving beauty is a necessity. For 15 years, Novexpert has been committed to demanding cosmetics based on science and facts. They are researchers fascinated by science, passionate about skin and health.

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