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In France, do we still test on animals?


73%, convinced by animal testing!

This is the percentage of French people who still thought, in 2021, that certain cosmetic products were tested on poor guinea pigs before reaching your bathroom. 

And yet, fortunately, this has changed for many years:

2004 in Europe: prohibition of placing on the market cosmetics tested on animals.

2013 in Europe: prohibition of using cosmetic ingredients tested on animals*. Prohibition of importing cosmetics tested on animals.

All this to say that no product sold in Europe can be tested on ANIMALS! And that's a good thing!


In Europe, alright! But elsewhere?

Some countries do not prohibit animal experimentation BUT there is no risk of finding them on the European market thanks to Regulation 1223/2009 which prohibits their importation into the European Union.


Stop petwashing!

Within the EU, the claim "not tested on animals" is abusive because it is a European regulatory obligation. 

Our advice:

Activate your radar when a brand mainly bases its values on this claim, it may be because it doesn't have much more to offer you...

(Re)Take power to be master of your health, and count on us to always be there to enlighten you!

Because at Novexpert our claims are truthful, verified, and make sense. Our products are also:

100% natural
100% made in France
100% hypoallergenic
100% compatible with pregnant and breastfeeding women
100% developed by doctors


With the exception of ingredients already tested before the law was implemented and with the exception of ingredients tested in other industries such as the pharmaceutical industry.

Today we know it.

Beautiful skin is, above all,
healthy skin.

Creating another way of achieving beauty is a necessity. For 15 years, Novexpert has been committed to demanding cosmetics based on science and facts. They are researchers fascinated by science, passionate about skin and health.

And here is what we do.
Explain, transmit and learn: how the body works, how the skin works.
Formulate, without compromising: 100% healthy products, because they are 100% of natural origin, highly concentrated active ingredients.
Test, study, adjust, for treatments with clinically proven effectiveness.
Support, provide what is missing in a serum, a food supplement or a treatment: nutrition, sleep, daily advice and recommendations.
Create a new type of treatment to take care of your skin.

Novexpert, Knowledge engages us.

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In France, do we still test on animals?