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THE ESSENTIAL
Skin is skin, and on this point, men and women are (almost) equal. Okay, men have slightly thicker skin, sometimes oilier in adolescence and less wrinkled at 50 (thanks menopause!) but that doesn't really make a difference. Trust me, cosmetic active ingredients are not going to act differently on your skin if they know you have a Y chromosome or not! So why don't men and women use the same cosmetics? Well I return the question to you. Why did you buy this facial treatment with midnight blue packaging whose smell invades the bathroom even though it hasn't even been opened? Because marketing got you! Rest assured, it’s not your fault and you are not alone. We explain to you how marketers put you into boxes and of course we give you REAL cosmetic advice with your wife's products. which will soon become yours!
MEN'S SKIN COMES FROM MARS AND WOMEN'S SKIN FROM VENUS. STOP, LET’S COME BACK TO EARTH!
A skin is a skin. Epidermis, dermis, hypodermis, this is what our skin is made of, this is put in place during embryonic development and the Y chromosome has no say.
Ok, ok, let's not be so radical in our comments, there are some differences, but we are (almost) equal in terms of skin. We sort out the truth from the fiction with you.
Men's skin is thicker? TRUE. Between the ages of 20 and 30, men's skin is 25% thicker than women's. But the older you get, the more this difference fades and believe me, the cosmetic active ingredients will still pass through the different layers, it's not the few extra lines of keratinocytes (skin cells) that will scare them away!
Men have more acne? TRUE & . Fake ! In reality, “boys” have more acne, because yes, it is true that during adolescence, men have shinier skin and more spots than young girls. The fault of the male sex hormone, testosterone, which will literally boost sebum production. But in adulthood it's a different story, luck changes sides, and pimples colonize women's faces. 85% of people suffering from adult acne are women. Thanks to hormonal variations due to pregnancies and contraceptives!
Men have fewer wrinkles? I would say they have some.later. They actually come with certain advantages in terms of skin aging: thicker skin, generally oilier and less hormonal variations that can reduce the amount of collagen or dry out the skin! Wrinkles therefore appear more gently but.certainly.
Small differences exist, of course, but these are details and keep in mind this: a woman can have a man's skin and vice versa. We are all different, as are our skins, and gender is not the most influential factor on our skin barrier. The active ingredients contained in cosmetic care will not turn around or stop working just because your name is Jean-Claude or Anne-Marie!
You then wonder why you each have a shelf full of different cosmetic treatments in your bathroom when you could use the same ones. It's not your fault, keep reading.
CREATE CASES: THE (NOT SO WELL KEPT) SECRET OF MARKETING!
Let's do an exercise together, try to visualize the product that I am describing to you: a cosmetic treatment with black or even midnight blue or even emerald green packaging, on which the name of the brand is written in white or gold and a very strong perfume who escapes without even needing to approach you.What does that make you think of?
. A treatment for men indeed. The marketing technique is well established, and over the years it has entered everyone's imagination. But ultimately, why couldn't men move towards products with a refined and natural design?
The objective of marketing services can be summed up in three words: CREATE – CASES. Boxes to put yourself in, so that you buy three products when you only need one. The logic is simple: why only sell one product when the customer is ready to buy two?
The champions in all categories in this area are shower gels: children are entitled to products in bright colors that smell of apple or apricot (not often picked in the fields between us), women use shower gels with sweet notes evoking nature or travel (but believe me you wouldn't want to travel at the heart of their composition.), and men have to put up with products that are always black or midnight blue which smell very strong and foam a lot of course! (Do you think all this foam is natural, gentlemen?)
Cosmetics is no exception to this rule: on the one hand cosmetics for men, on the other those for women.You need to use different cosmetics, and be careful gentlemen if you dare to use your wife's products, you might become able to do two things at once!
At Novexpert, the power belongs to those who create the products and not to those who dress them. In other words, these illogical and unfounded marketing practices mean very little to us. So, SCOOP: yes gentlemen you can use the same cosmetics as your wife! And guess what.you can even share them if you have the same dermatological profiles!
FIRST TIMES ARE NEVER EASY, FOLLOW THE GUIDE!
You don't know where and especially where to start. Gentlemen, don't panic, we'll help you.
The Vitamin C Booster Serum is the favorite of our male customers, perhaps attracted by the performance poster (25% Vit C complex?) or by the word Booster? Here we are caught in the act of taking clichés...
For those whose shaving generates a spontaneous eruption of small red pimples (folliculitis), the lethal weapon consists of an unsurpassable DUO and an unstoppable method:
Anti-folliculitis products: Night Peeling Lotion (alcohol-free) on large areas followed by Stop Button locally. It will sting a little (pH close to lemon) but it is extremely effective, and it is well known that men are resistant to pain. or almost !
The anti-folliculitis shaving method: massage the skin well with hot water with your foam to soften the hair. Shave in the direction of the hair (yes it will be less clean but so much more respectful of the epidermis). If possible, shave every 4 days (folliculitis is caused by too frequent shaving). Avoid closed collars (a word from your dermatologist to free you from the tie…). If you need a cream, the Purity Gel or Fluid will be your best allies.
What you should steal from your wife without hiding: the essential Expert Exfoliant with Vitamin C (massage with hot water) followed by the Repulp mask (20 minutes then rinsing with hot water followed by Cold water). A program with surprising effects before an evening, a meeting... for men who are not fans of beauty salons.
One last little piece of advice in these times of the Winter Olympics, to you gentlemen who hit the slopes thinking of yourself as Quentin Fillon, in the evening after a good raclette, have the SOS Ultra-Nourishing Mask reflex. It will relieve your skin from winter aggressions (cold, wind, sun) and you can even leave it on all night!
Beautiful skin is, above all,
healthy skin.
Creating another way of achieving beauty is a necessity. For 15 years, Novexpert has been committed to demanding cosmetics based on science and facts. They are researchers fascinated by science, passionate about skin and health.
And here is what we do.
Explain, transmit and learn: how the body works, how the skin works.
Formulate, without compromising: 100% healthy products, because they are 100% of natural origin, highly concentrated active ingredients.
Test, study, adjust, for treatments with clinically proven effectiveness.
Support, provide what is missing in a serum, a food supplement or a treatment: nutrition, sleep, daily advice and recommendations.
Create a new type of treatment to take care of your skin.
