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Because before talking about cleaning, we must especially talk about facial impurities! Impurities are classified into two groups:
- FAT FANS = lipids called lipophiles
e.g. sebum, makeup residue or sunscreen.
- WATER ADDICTS = hydrophiles
e.g. certain pollutants, dust or sweat.
As you may know , oil attracts oil and water attracts water ! So in theory, double cleansing seems a good way to remove all types of impurities from your face because it combines:
#1 Cleaning with a “greasy” (=lipid) product.
You can then use an oil or an oily balm.
#2 Cleaning with an aqueous product.
You have the choice between gel textures, milks or foams.
This technique has been used for hundreds of years by Japanese Geishas, but this sudden need to apply it to all skin types is more of a great marketing opportunity: selling twice as many products.
Beautiful skin is, above all,
healthy skin.
Creating another way of achieving beauty is a necessity. For 15 years, Novexpert has been committed to demanding cosmetics based on science and facts. They are researchers fascinated by science, passionate about skin and health.
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Explain, transmit and learn: how the body works, how the skin works.
Formulate, without compromising: 100% healthy products, because they are 100% of natural origin, highly concentrated active ingredients.
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Support, provide what is missing in a serum, a food supplement or a treatment: nutrition, sleep, daily advice and recommendations.
Create a new type of treatment to take care of your skin.
