CTHIS IS MY FIRST BLOG AND I KNOW NOTHING ABOUT THIS BUSINESS...
Here it is, Novexpert has its blog! I’ll be honest, I’m not completely comfortable with the idea of putting pen to paper. So take this blog as a testimony of my experiences, my reflections, my doubts, and above all, scientific sharing!
WHY SURFING?
Well, you will discover it in my second blog, but I’ll already give you a little hint: beautiful stories are often the work of chance, and surfing played an essential role in my life and the genesis of Novexpert.
MY FIRST PROMISE: YOU DON'TDON’T HAVE TIME, BUT WE DO...
…because it’s our passion: we analyze thousands of scientific publications dealing with biology, genetics, health… and not just related to skin. Our research center’s library is stocked with books whose authors—researchers, doctors, but also naturopaths, psychologists…—feed our daily reflections on product development and more. This knowledge impacts our lives if we adopt some of the principles stated in their works. A rich material to share with you, for you, and in complete freedom.
MY SECOND PROMISE: HOT OR COLD!
I will try to avoid lukewarm writing. I dare to bet on conviction! This conviction arises when we must choose between established scientific data that sometimes contradict each other:
Should I eat fish, originally good for health but now largely contaminated by pollutants?
Should I take vitamins every day since we are often in a state of proven deficiency, even though studies seem to indicate that it might be dangerous…
Should I slather myself with layers of cosmetics as the Korean model recommends, or on the contrary, practice skin fasting?
WELCOME TO THE "ANACHRONIC" FROM NOVEXPERT!
If you have read this first blog to the end, I think you deserve the title of "anachronicus honoris causa," a highly coveted title as it suggests an extraordinary ability to concentrate for having read this loooooong blog that has no real subject!
"They have the watch, we have the time..." (African & Touareg proverb often quoted in Asia).
L'the essentials
Cyrille Telinge led a research laboratory for 10 years before founding the Novexpert brand with his doctor friends in 2008. Inspired by the profound changes in molecular biology, especially epigenetics, which revealed that the body is a true "sponge" to its environment, Cyrille advocates for a new vision of cosmetics. A symbiosis between cutting-edge technology and "ultra clean" formulas. In other words, a plea for science protected from the frantic pace of fleeting trends and entirely dedicated to "real" research: free, independent, demanding, and responsible.
