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A probiotic cream is good for the skin microbiota, right?
Probiotics, you eat them (almost) every day in your yogurts. And from yogurt to face cream, there's only one step... you must have noticed, the "microbiota-friendly" wave has swept through cosmetics, with a lot of marketing, for the well-being of your skin microbiota. Well, that's what some brands want you to believe...
Probiotics, What Are They?
Probiotics, literally "for life", are LIVING organisms, which have proven benefits on the health of the host when administered in the right dose.
Digestive comfort, slowing down cellular aging, and even improvement of autistic disorders, researchers are still far from having discovered all their benefits.
But probiotics, that's not cosmetics!
A probiotic is a living organism, therefore prohibited by cosmetic regulations. Why? Because we must guarantee your safety with a product free from any microbial presence (good or bad) and therefore without probiotics. So you will NEVER find cosmetic products with probiotics in Europe. Yes, even if your favorite brand says so...
Meanwhile, the skin microbiota is in danger!
Each individual has their own microbiota. It's our 3rd biological footprint.
On and in the body, there are 10 times more bacteria than human cells, which means that our body is composed of 90% bacteria!
A true natural barrier of the skin, some even call the skin microbiota the 4th layer of the skin. It must be said that it allows our skin to be as impregnable as a fortress by Vauban. Protecting against "bad" bacteria, against direct contact with allergens, soothing the immune system, and stimulating the healing process, the skin microbiota is THE ultimate bodyguard.
But for it, life is far from being a long quiet river. Aggressive cleansing, stress, pollution, preservatives contained in cosmetics, the sentinels of your skin are attacked every day and it shows. Acne, dry skin, feelings of discomfort disturb daily life.
Saving the skin microbiota? Not an impossible mission for Novexpert!
You understand, the skin flora (another nickname for your microbiota) must be carefully protected but not by making you believe that this will be the case with probiotic creams!
At Novexpert, protecting the flora will therefore be WITHOUT probiotics but WITH.
And it's not over yet!
Our Doctors have developed formulas respectful of the flora and have associated Magnesium, the ultimate anti-stress active ingredient!
Magnesium deserves to be in the Cosmetics Hall of Fame considering its multiple properties: anti-aging, soothing, and protective.
Recognized for its many benefits, it is often prescribed as a first-line treatment for dermatological problems. It therefore seemed essential to dedicate a complete range to it.
A true specialist for sensitive skin, magnesium combined with prebiotics and postbiotics offers remarkable soothing activity for sensitive skin... and all others.
Protecting the skin microbiota is not a marketing invention but doing it with probiotic creams, is! So, activate your radar when choosing your next cream and only select those containing prebiotics and/or postbiotics.
The easiest way is to choose Novexpert. With us, respecting skin balance, and therefore the microbiota, has been cultivated every day since 2008.
To go further and discover the intestinal microbiota this time