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To talk numbers, let's go back to school...
Many candidates are able to pass an exam at 95%, but very few pass it at 100%. Finding the solution to resolve the remaining 5% is sometimes an insurmountable task.
It's exactly the same for a 95% natural or 100% natural product.
And we go even further, 99% natural is not AT ALL like 100% natural.
Stop the teasing, make way for the explanation. Behind these 1, 2, 3, 4 or 5% “unnatural” ingredients, here is what is hidden:
(Very often) CONSERVATIVES!
Their role ? Destroy bacteria to preserve the formula.
But in their fight they also attack the good bacteria found on your skin, which is a shame...
Some examples of preservatives that you will not find in a 100% natural face cream: Potassium sorbate/Sorbic acid, Dehydroacetic acid/Sodium dehydroacetate, Sodium benzoate/Benzoic acid, Benzyl alcohol (note that the latter is also a listed allergen, great performance !).
(From time to time) POLYMERS of petrochemical origin!
Their role ? Thicken or stabilize formulas.
But in the process they sometimes form an occlusive film on the surface of the skin. Suffocated skin, not great!
Some examples of polymers that you will not find in a 100% natural face cream: Carbomer, Acrylates/C10-30 Alkyl Acrylates crosspolymer, Ammonium Polyacryloyldimethyl Taurate Copolymer, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
(And even sometimes) suspected ENDOCRINE DISRUPTIVE ingredients
Their role ? They can be coated with several: preservatives, sunscreens, whitening agents, etc. These are the most treacherous, because they disrupt hormonal balance but their consequences are often only seen in the long term. The hormonal system is out of balance.
Some examples of endocrine disruptors that you will not find in a 100% natural face cream: Triclosan, Salicylic acid, Benzophenone, Cyclomethicone.
So how do we at Novexpert obtain 100% natural formulas?
a patented innovation with 0 preservatives + a factory meeting pharmaceutical standards guaranteeing products with 0 bacteria at the outlet.
a requirement taken to the extreme: more than 1000 ingredients not yet banned on the market but nevertheless doubtful that we prohibit!
time to formulate differently and without marketing pressure!
hundreds of trials to find natural alternatives that are stable and effective. 4 years on average to develop a formula that meets our stringent charter compared to 1 to 2 years in the cosmetics industry.
We therefore naturally invite you ;-) to read the ingredient lists (INCI lists) carefully. Many applications will accompany you. Otherwise, go to one of the best-known sites on the subject: Que Choisir.
Your skin is 100% natural, your care should be too!
