* Free shipping on all orders through July 6 inclusive, only in mainland France, Belgium, and Italy (standard delivery and pickup points).
Thank you for registering, you will receive your promo code in a few minutes!
Take advantage of €5 off by subscribing to the newsletter!
Many candidates can pass an exam with 95%, but very few achieve 100%. Finding the solution to solve the remaining 5% is sometimes an insurmountable challenge.
It's exactly the same for a product that is 95% natural origin or 100% natural origin.
And we go even further: 99% natural origin is NOT AT ALL the same as 100% natural origin.
Enough teasing, time for the explanation. Behind these 1, 2, 3, 4, or 5% of "non-natural" ingredients, here’s what’s hiding:
Their role? To destroy bacteria to preserve the formula.
But in their fight, they also attack the good bacteria on your skin, which is a shame…
Some examples of preservatives you won’t find in a 100% natural origin face cream: Potassium sorbate/Sorbic acid, Dehydroacetic acid/Sodium dehydroacetate, Sodium benzoate/Benzoic acid, Benzyl alcohol (note that the latter is also a listed allergen, quite a feat!).
Their role? To thicken or stabilize formulas.
But sometimes they form an occlusive film on the skin’s surface. Suffocated skin, not great!
Some examples of polymers you won’t find in a 100% natural origin face cream: Carbomer, Acrylates/C10-30 Alkyl Acrylates crosspolymer, Ammonium Polyacryloyldimethyl Taurate Copolymer, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer.
Their role? They can serve several purposes: preservatives, sunscreens, whitening agents, etc. They are the most insidious because they disrupt hormonal balance, but their effects often only appear in the long term. The hormonal system becomes unbalanced.
Some examples of endocrine disruptors you won’t find in a 100% natural face cream: Triclosan, Salicylic acid, Benzophenone, Cyclomethicone.
A patented innovation with zero preservatives + a pharmaceutical-standard factory guaranteeing products with zero bacteria at output.
An extreme requirement: over 1000 ingredients not yet banned on the market but still questionable that we forbid ourselves!
Time to formulate differently and without marketing pressure!
Hundreds of tests to find natural alternatives that are stable and effective. On average, 4 years to develop a formula meeting our strict charter versus 1 to 2 years in the cosmetic industry.
So we naturally invite you ;-) to carefully read ingredient lists (INCI lists). Many apps will help you. Otherwise, visit one of the best-known sites on the subject: Que Choisir.
When choosing a 100% natural origin cream, it’s also to preserve benefits as powerful as those of hyaluronic acid, for example: intense hydration, plumping, maintaining the skin barrier... That’s why we developed a range dedicated to hyaluronic acid, designed to combine extreme naturalness and performance.
Your skin is 100% natural, your skincare should be too!
Beautiful skin is above all healthy skin.
Creating a new way of doing beauty is a necessity. For 15 years, Novexpert has been committed to demanding cosmetics based on science and facts. These are researchers fascinated by science, passionate about skin and health.
And here is what we do.
Explain, share, and teach: how the body works, how the skin works.
Formulate without compromise: products 100% natural origin and highly concentrated active ingredients.
Test, study, adjust, for clinically proven effective care.
Support, provide what a serum, a dietary supplement, or a treatment lacks: nutrition, sleep, advice, and daily recommendations.
Create a new kind of care to take care of your skin.
Free delivery from 49€ purchase
Secure payment
Sign up for our newsletter to receive your discount as well as valuable advice from our experts!
